Privacy Policy

Effective Date: 29th August 2025

1. Introduction
Welcome to ASP Seat ("we", "our", "us"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website and place orders.

2. Data Controller
ASP Seat Limited, registered in England (Company No. 15079226), 13 Hilbre Road, West Kirby, Wirral, CH48 3HA, United Kingdom.

3. Data We Collect

• Information you provide: name, email, billing and delivery address,      phone number, payment details (as provided to our payment processor "Stripe), and account login details.
• Automatically collected: IP address, device/browser information, cookies, and site activity via analytics tools (e.g., Google Analytics).

4. How We Use Your Data
We process your data to:

• Fulfill and manage your orders (processing, delivery, customer service) — legal basis: performance of a contract.
• Improve our website and offerings (analytics, marketing) — legal basis: legitimate interest, or consent for non-essential uses such as tracking.
• Communicate with you about your order, updates, and smaller      service messages — legal basis: performance of a contract or legitimate interest.

5. Cookies & Tracking
We use cookies to enhance your experience and analyze site usage. Essential cookies are necessary for site functionality. Non-essential cookies (e.g., for analytics) are only placed after your consent.

6. Sharing Your Data
We may share your data with trusted third parties:

• Payment providers

When you make a purchase, we securely process payments through third-party providers:

• Stripe (our primary payment processor) – they handle your card details directly.
• Apple Pay and Google Pay – if you choose these options at checkout, your payment details are processed by Apple or Google.

We do not store or have access to your full payment information (such as credit card numbers). These providers process your data in accordance with their own privacy policies:

• Stripe Privacy Policy
• Apple Pay Privacy Policy
• Google Pay Privacy Policy
• Shipping/courier partners

To deliver your order, we share your name, delivery address, and contact details (such as phone number or email for tracking updates) with our shipping partners:

• UPS
• Royal Mail

These partners use your information solely to provide delivery services.

• Tech providers (website host, analytics tools)
      All partners process your information under contract and in compliance  with GDPR.

7. Data Retention
We retain your personal data only as long as necessary to fulfill orders, comply with legal obligations (e.g., tax or audit), or resolve disputes.

8. Your Rights
Under GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Request erasure (“right to be forgotten”)
• Restrict processing or object to it
• Request portability of your data
• Withdraw consent (where relevant)
• Lodge a complaint with a supervisory authority (e.g., UK  Information Commissioner’s Office or your equivalent).

9. How to Contact Us
For any privacy-related matters or to exercise your rights, contact us at: admin@aspseat.com or by post at the address above.

10. Updates to this Policy
We may update this policy — changes will be marked with a revised “Effective Date.”